Why open a MaxStrength Fitness? Starting a new business is complicated and it’s normal to worry about hidden costs and how long it will take to get a return on your investment. If you’re like us, you’ve been looking not just for the right opportunity that is worth investing in but you’re also interested in building a business that reflects your values. You’ve likely been looking for a hot boutique fitness franchise that includes a full turnkey process so you can benefit from a proven business model and robust training system. The good news is, with Max Strength Fitness no experience in the fitness industry is necessary— just a passion for impacting people’s lives for the better.