Since 1946, the Strobel name has been synonymous with high-quality and durable products that meet the needs of customers across the country and around the world. For over seven decades, "innovation" has been at the forefront — beginning with Leonard Strobel's blacksmith shop in the early days to the next generation of equipment for construction sites, farms, feedlots, and ranches. We believe in creating durable equipment. Your Strobel product is built to last. Better. By Design.